- Sydney-based senior marketing specialist
When your CRM HubSpot Email needs work, say Hey E.
Hey-E Marketing helps businesses and agency partners fix the CRM, HubSpot and email work that often gets under-scoped, underused or left half-done. Strategy, execution and practical support, without the overhead of a full-time hire or traditional agency.
No obligation. Just a quick conversation to see whether I can help.
12+
Years in CRM, HubSpot and email marketing
50+
Businesses supported across Australia
30+
HubSpot and CRM projects delivered including SMFC, Active Campaign++
Trusted by teams across Australia
I’ve worked with startups, growing businesses, established teams and agency partners across a wide range of industries including professional services, SaaS, finance, property, education and more.
- WHO I WORK WITH
Built for the people making things happen.
I’m not the right fit for everyone, and that’s deliberate. Here’s who I do my best work with:
01
Marketing Leaders
Heads of Marketing and CMOs who need a trusted specialist to execute the CRM and email strategy they don’t have internal bandwidth for.
- CRM ownership & optimisation
- Email marketing implementation
- Team upskilling & documentation
02
Founders
Scaling businesses that need to get their marketing infrastructure right before it becomes a bottleneck, without hiring a full-time expert.
- GTM support & advisory
- CRM implementation
- Foundational email programs to keep leads warm
02
Agency Partners
Agencies that need a CRM and email specialist to support client projects. I operate as your senior partner without disrupting your client relationships.
- White-label delivery
- Overflow project support
- Senior specialist input on pitches
CRM, email & marketing automation platform expertise
The best CRM, automation, or email platform means little without the right strategy behind it. My approach is people first, systems second, because without clear logic, customer-focused messaging, and solid lead and deal management, even the best software will fail you.
- WHAT I DO
Specialist work, delivered properly.
I bring deep, focused expertise in RevOps and lifecycle marketing. Each engagement is scoped well, executed with senior-level care and delivered with documentation and training.
HubSpot implementation & optimisation
Full platform setup, CRM migrations, workflow automation, reporting, and ongoing optimisation. Whether you’re starting fresh or cleaning up an ineffective existing setup, I’ll make it work the way your team actually operates.
CRM strategy & architecture
Selecting the right platform, database management, contact workflow, lead scoring, tracking and form integrations. I help you build a CRM foundation that supports your sales and marketing engine, not add to admin.
Lifecycle email & automation
Onboarding sequences, nurture flows, retention campaigns, and re-engagement programs, mapped to your client’s buyer journey. I develop the strategy, write the emails in your brand tone, build and deploy them in your email platform.
Words from clients I've worked with
"
Eshita’s commitment to customer. achieving valuable outcomes and taking responsibility and accountability for results is WORLD CLASS! Every time we pushed a new boundary, Eshita was pushing herself to find new and better ways to achieve business outcomes.
Dean Mannix
CEO, SalesITV
"
Eshita’s combined understanding of the art of selling and the modern buyer’s journey make her an exceptional marketer. From inception to execution – she can deliver results. I love the way she is a hustler to make sure leads do not decay. You have found a winner, congrats!
Cameron Tanner
Senior Sales Enablement Director, Cisco
- ABOUT
Hi, I'm Eshita Durve. Most people call me E.
Over the years, “Hey E” became the message that kept landing in my inbox.
Hey E, can you fix this HubSpot setup?
Hey E, can you map the email nurture flow?
Hey E, can you sort out the lifecycle stages?
I’ve spent 12+ years in agency and client-side marketing leadership roles in Sydney, blending strategy and hands-on execution. I help businesses solve the CRM, email and marketing operations problems that directly support marketing outcomes. I’ve been using HubSpot since 2014 and I’ve helped send about 5M emails through client projects. I love working with teams where I can make a direct impact on visibility, efficiency and revenue.